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Podcast media kit

Yourstory —inaformatthatsells

“The Human Path” is Nikita Smirnov’s podcast about people who found their calling. Guests are founders, experts and brand creators. An episode keeps working for you for months: in search, in clips and on social. The podcast is in Russian.

Be a guestSee the cases
198Kviews of episodes and clips
18full episodes
125Shorts clips
11Khours watched
Cases

Three reasons to come on the podcast

Money, reach and authority — what our guests got. Switch between the cases.

Igor Elfimov
Money

Students from the podcast bought 200,000+ ₽

Igor Elfimov — Relationship coach: 7 years of practice, over 1,000 students

Watch the episode →

How a podcast sells: the episode funnel

  1. Studio recordingOne day. Editing, cover and clips are on us
  2. Full episode on YouTube1,891 views, 17.8% retention — twice the channel average
  3. Clips on Shorts and InstagramThe strongest moments lead viewers to the guest
  4. Leads for the guestPeople reach out already warm: they’ve spent an hour listening to him
  5. Sales200,000+ ₽ — students from the podcast bought his products
1 dayof recording
200,000+ ₽guest sales
100+ ₽in sales per episode view

The second episode with Igor, “AI in dating”, came out on 21 October 2026

Stanislav Zimin
Reach

Two episodes — 33,500 views

Stanislav Zimin — Trend analyst at the Moscow State University Creative Industries Centre, exhibitions in Paris, Tokyo, Hong Kong and Madrid

Watch the episode →
17,880views on part one
15,657on part two
+463channel subscribers
1,457people found it by searching his name
43rd minutehalf the viewers watch this far
5,651views on a single Shorts clip

The episode becomes the guest’s main page in YouTube search: people look him up and find an hour-long conversation.

Viktor Fedorov
Authority

A court took his company — he built a new one

Viktor Fedorov — Entrepreneur, founder of brands sold at Azbuka Vkusa, VkusVill and Surf Coffee

Watch the episode →
8th gradehis first own shop
2015founded a company
3 yearsin court — and the company lost
2022started over and got back on the shelves

The podcast puts you next to founders of known brands. Guests like these make people trust you more, too.

What a guest gets

A turnkey episode and 8 clips for your socials

01Pre-interviewWe go through your story and goal, questions are built around it
02Studio recordingA real conversation, no script or gloss — that’s why people trust it
03Editing and coverA full episode in the podcast style, a cover made for clicks
048 vertical clips7 clips and a trailer, ready for your socials
05Published everywhereYouTube, VK Video, Rutube, Mave; clips on Shorts, Instagram, TikTok, VK Clips, Dzen
06A round of editsOne round of edits so you’re happy with the episode
Who it’s for

Who we invite

  • Founders and brand creators
  • Experts with practice and students
  • People with a meaningful story

How to get on the podcast

  1. RequestA couple of lines about you — it lands in Nikita’s Telegram right away
  2. CallA short talk: your story, goal and terms
  3. Pre-interviewWe build questions around your goal
  4. RecordingOne day in the studio
  5. ReleaseEpisode, clips and publishing everywhere
Episodes

The Office meeting room

All episodes on YouTubeListen on Mave
Request

Tell us your story

Leave a request — it goes straight to Nikita’s Telegram. Terms are discussed on a short call.

Or message me directly:t.me/poetsmirnov
Free
Who you are